As a new business owner, branding is a vital aspect that you need to understand fully. It is often regarded that branding is the foundation that gives your business identity, voice, and value. It also creates the required awareness among customers. Most business owners have the notion that branding is expensive. Still, the truth is branding is not costly if you know how to utilize the available resources, platforms, and tools effectively.
Now, we will see the steps you need to take to brand your business creatively on a budget.
1. Creating a persona for understanding your audience.
It is essential to fully understand your audience to fully create appealing marketing messages. One way to know your audience is to create the persona of your prospective customer. A persona can also include the customer's issues and how your business can solve these problems. The information present in your persona allows you to create an effective and compelling brand that reaches the right audience.
2. Developing a voice and an identity for your brand.
This is similar to constructing a persona. But in this case, you are answering more questions about your brand. Examples of these questions are your business values, what these values represent, how you want people to talk about your business brand and more. When answering these questions, you have to create contents that support your values. It is also important to craft compelling blogs, emails, multimedia, and social posts that reflect your business's values and mission. How to develop your voice should also be present in the content. Some questions to ask yourself are; will it benefit me if I reach my target audience from a technical standpoint? Am I going to use conversational language to relate to my audience?
3. Mapping out a consistent social media presence.
It is vital to know the amount of time your audience spends on social media. You can do this by checking out your competitors and see the social platforms where their customers are more active. Knowing where your audience is active on social media helps in allocating your resources. You can also use other channels (sites) and methods for obtaining your data. This helps in connecting you with as many prospective customers as possible. After building a social media presence, it is crucial to maintain it. You can do this by scheduling and planning your social media posts. Most times, using visual aids is advised. A free online resource like a logo maker is beneficial in this case.
4. Starting a blog.
Blogging is critical in building your brand. It helps you to reach qualified customers by creating content that matches what your audiences are looking for. Some people are potential customers that need the information you provide. To know the information these people seek, you can conduct keyword research to understand your audience's most relevant topics.
5. Taking advantage of co-branding.
One fast way to get your brand to a larger audience is by partnering with another brand. Perhaps a franchise like Wings Mobile Detailing? Yes, it is crucial to choose your brand partner wisely. Some important questions to answer before choosing your brand partner are; will your audience trust your brand partner? Do you have something to offer your brand partner? And will the audience of your brand partner be interested in your brand?
6. Having a webinar or masterclass.
A good way of building your brand is by hosting a webinar and offering talents that are enticing to your target audience. The masterclass/webinar can take like 45 to 60 minutes. You can also discuss your unique expertise and how it is helpful in business branding. Witty captions and hashtags are also beneficial in increasing your audience in the webinar.
As a new business owner, you can effectively brand your business with your current budget. But making good use of your resources is key to achieving this. Do well to think about your target audience and how you can creatively engage them.