How SEO Works on Google
- Wings' Academy team
- Jul 4, 2022
- 3 min read
Updated: Jul 11, 2024
Have you ever received one of those spam emails, calls, or messages through your website from someone claiming that they will get your site or service ranked number 1 on the Google search page, or at least onto the first page of results? These people promise instant, seemingly magical and miraculous results, but you shouldn’t pay attention to them.
Getting to the higher ranks of Google is a question of good Search Engine Optimization (SEO), and in today’s blog I’ll be explaining how to achieve this without having to spend huge sums of money.
Let me say straight away, it does take time, but it’s also not as complex as you think.
What is SEO?
A man sipping on coffee and working on SEO
Step 1: Getting Yourself On the Map
The first and most important area to explore with Google in your quest for better search rankings is creating and enhancing your Google My Business account --- now more commonly known simply as a Google Business Profile. This will help your business appear in Google’s map listings, which are prominently displayed at the very top of the first results page.
These map results are often the creation of common searches such as “Mobile Detailing Services in Richmond, VA.” Including terms like “near me” or “in Virginia” or “around Richmond, VA” for example all help Google to narrow down customers’ search area and locate specific businesses near to them.
To secure your place here, you need a solid Google Business Profile, with as much complete and accurate information as possible: telephone contact, working address, opening times, etc. It also allows you to feature products and services, display posts, show customer reviews, not to mention frequently asked questions. The more you do, the better you’re likely to rank.
Step 2: Get Yourself Into Directories
Also prominently featured on the Google results page you’ll find entries supplied by directories like Yellow Pages, yahoo.com, Bing, Yelp, and others. The first link might be “Best Auto Detailing in Richmond, VA” for instance, as recommended by Yelp. Some of these directories do cost money to list with them, but you should consider it an appropriate investment since they remain highly trusted sources of information to potential customers.
Step 3: Keywords
Including certain keywords in your blog posts, web copy and other sources is another good way to help climb the ladder. Using tools like Surfer SEO, you can quickly learn what kinds of keywords are effective for your particular product or service, and then you can be sure to include them to a saturation point of about 1 percent in your various content in the future.
Step 4: A Mobile-Friendly and Prominent Online Presence
Being active on Facebook, Instagram, YouTube and other social media platforms will also help you feature more highly in Google rankings. For instance, if you create a series of how-to videos on your YouTube channel, people will find your company via your video content. The same goes for Facebook and Twitter. The larger and more organic your online presence, the more likely the Google algorithm is to identify you as a service that this customer could benefit from using.
Step 5: Stay Current on Google’s Evolution
Finally, be wary of “silver bullet” solutions and shortcuts to increase your rankings. The Google algorithm is smart and evolving. Old tips and tricks such as setting up additional URLs to link to your main website no longer work as they did. In fact, Google increasingly penalizes those who use these kinds of methods, instead rewarding those who seek a more organic path to SEO growth. Read up on Google’s search patterns, and stay informed.
SEE OUR OWN RESULTS:
Look for Wings Mobile Detailing on google by typing:
"Mobile Detailing in Richmond,VA"
Today, taking online assistance for study and academic tasks has become common among students. Many students across the world use online learning support to maximize knowledge and improve productivity in their studies and academic tasks. There is often a doubt among them that the online educational services offering quality assistance are costly. This is absolutely wrong because many reputed services offer learning or writing assistance at affordable prices. If you have a constant budget, you can pay someone to do my online class in the USA and access guidance from top subject experts. Professional experts can efficiently deal with complex subjects with their knowledge and experience. With their support and guidance through online classes, you can learn the subject excellently and…
It’s normal to feel uncertain when deciding whether to practice or to practise fits your sentence. The spelling rules between British and American English often cause confusion for learners. British English prefers the traditional structure, while American English simplifies it for ease. The College of Contract Management can help you navigate these differences clearly through professional English programs. You’ll gain a strong understanding of grammar, pronunciation, and spelling. Enroll today and strengthen your command of English with CCM.
As a student, you work hard in your studies, but achieving success is a different thing. It requires a smart approach to study and tackle the subject task or homework. Many students who are slow learners often face problems grasping material properly during the classroom lectures. It is advised that students do my online class when they find themselves unable to handle the subject properly. The online classes are designed by considering the needs of every learner. They employ a team of subject specialists who are highly trained and experienced in dealing with complex subjects. You can access their support on any type of learning need at any time. It allows you to complete the course and master the subject effectively…
Very insightful post. Thanks for your efforts. Please write an article about PRP And Stem Cells Treatment.
A major change in nec3 contract at the College of Contract Management in contractor liabilities and warranties. Moreover, for contract administrators, understanding this difference is essential. The College of Contract Management covers these topics in depth. This prepares you for decision-making roles in the construction sector.